Reset Rituals
For my client Reset Rituals, a boutique business specialising in handmade energy mists, I crafted a brand identity and packaging design that truly embodies the essence of their product. Infused with 100% natural oils, these mists are designed to align with each chakra and promote holistic well-being. The branding captures this balance of energy and mindfulness, visually reflecting the intention behind every mist.
Role
Graphic Designer
Duration
6 Months
Highlight
Client absolutely loves the revamped packaging and brand guidelines
Achievement
After the new brand identity launched, we observed a 25% boost in multi-product purchases.
A Fresh Take
Final Artwork
I reimagined the branding and packaging with a vibrant, modern twist, aligning with the clients aspirations. I meticulously developed the packaging net design involving creating precise dielines and print ready files.
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In the printing process, I collaborated closely with the printers to ensure colour accuracy and quality. I selected high-quality materials that reflect the product's premium nature and worked on optimising print techniques to achieve vibrant, consistent results. This technical approach, combined with creative design, resulted in packaging that not only captures the brand’s essence but also stands out on shelves, delivering both visual appeal and durability.
The Logo
Mystical and Balanced
The logo design process involved a deep dive into the brand’s essence and goals. I began by exploring various concepts that aligned with the holistic and energy-focused nature of their products. Through initial sketches and digital drafts, I experimented with symbols and elements inspired by gemstones and chakras, reflecting the brand’s core values and product benefits. The iterative design process included client feedback sessions to ensure the logo accurately represented their vision. I refined the design, focusing on creating a logo that was not only visually appealing but also versatile and easily recognisable. By choosing a harmonious colour palette and clean, modern typography, the final logo effectively captured the brand’s spirit, making it a memorable and meaningful symbol for Reset Rituals.