Loome
At Loome, I played a pivotal role in shaping the brand's identity and visual presence. I contributed to the development of comprehensive branding and brand guidelines, ensuring consistency across all platforms and materials. For "The Loome Shack" training series on YouTube, I took charge of filming, editing, and animating the opening sequence, crafting an engaging and dynamic introduction that captures the essence of Loome’s innovative approach to data analytics.
Additionally, I designed all graphic elements for marketing and conferences, including high-impact materials for events like PASS and Tableau Conferences in Las Vegas. This included creating booth designs and merchandise that effectively represented Loome’s brand and attracted potential new client attention. My work helped streamline Loome’s visual messaging around their self-service research tools, unified analytics portal, and real-time alerts, reinforcing their commitment to enhancing data-driven decision-making and adapting quickly to evolving analytics needs.
Role
Digital Design Lead
Duration
2 Years
Highlight
Significantly enhanced brand visibility and presence across key industry events.
Achievement
Significant increases in new client inquiries by enhanced Loome's visibility and influence at industry events.
The Loome Shack
YouTube Training Series
For "The Loome Shack" training videos, I managed the entire production process from start to finish, with the exception of scripting. My role involved coordinating all aspects of video creation, including filming, editing, and animating the opening sequences. I meticulously planned each shoot, ensured seamless integration of visual elements, worked with contractors to craft the theme song, and crafted engaging animations to enhance the viewer experience. This hands-on approach ensured that each video not only delivered clear, actionable insights but also reflected Loome's brand identity and commitment to excellence.
PASS & Tableau Conferences
As the Digital Design Lead at BizData, I was tasked with designing the booth, merchandise, and marketing materials for BizData’s suite of products, Loome. Loome’s significance lay in its innovative data solutions, making it crucial to create designs that not only captured attention of the right audience, but also effectively communicated the product’s value. The challenge was to develop engaging and cohesive visual assets for both the Tableau and PASS conferences that would resonate with potential clients and drive product sales.
